How To Advertise
If you are new to advertising and marketing a business, read this first. If not, skip below for rate card, specs and contact info
Why Advertising in the Local Paper Works
Print advertising in weekly newspapers with a paid subscription base is a powerful way for businesses to advertise. People pay to have The Independent delivered to their home or they pay for it at the store. This means they want to read it. That's not always true for something sent through the mail unsolicited. A daily paper is in the home a few hours before it is tossed and the next one arrives, but The Independent tends to be around the house all week, giving people more of a chance to see your ad.
Why People Trust Weekly Newspaper Advertising
People trust ads in their hometown newspaper more than they trust advertisements on Facebook or Craigslist. There is a normal process of vetting an ad when people who live and work in your hometown take the ad and publish it in the hometown paper. Simply put, we don't have a problem with scam ads, and our readers know that.
Who Creates the Ad?
We can. We employ degreed, experienced designers. We create the ad for you at no extra charge.
So How Do I Get Started?
First, determine what you want to do. Do you have a store and want a lot of people to come in a short period of time and buy lots of stuff you have marked down? If so, you need a large ad (a 1/4 or 1/2 page), with color or an insert in to the paper. These ads are designed to move a lot of product fast.
More than likely you need a small, well-designed ad run multiple times to build awareness of your business. Small ads published frequently work well for service businesses and retailers who want steady traffic. We can show you how to accomplish this.
If you are looking to draw people to an event like an anniversary or grand opening, we can use proven methods to get people to your store. Just contact us to get started.
Types of Advertising
Ads in the newspaper - Our most popular product. Easy to make, effective, multiple sizing and pricing options for any budget.
Inserts - We can design, print and deliver a flyer for you at affordable prices. These work great and we can show you samples of flyers that have gotten results.
Front page advertising - This gets noticed by everyone who looks at the newspaper that week.
Web - Advertise on this website, which gets hundreds of hits a day. A great way to complement an ongoing print campaign.
Direct mail - Ask about our marriage mail package in Hesston. Low prices with a big reach.
To get started, fill out the form below or call 316-835-2235 or email ads(at sign)hcindependent.com
Millers Don’t Believe In Giving Up On A Dog
By Karen Jacobs
BURRTON – It may seem impossible to see a troubled dog become a good dog. We tend to think a dog that is aggressive or timid will stay that way.
But Jenny Miller of Burrton believes all dogs can be good dogs if given the proper training and a chance to become the loyal friend you can love and respect.
Miller is the owner of Special K9 Dog Training and Country Resort, LLC. It is located west of Burrton on Victory Road. Miller and her husband, George, have two rescue dogs that were going to be euthanized, but thanks to Miller, they are now loving pets.
A couple of years ago the Millers acquired Sebastian, a Rottweiler they rescued from a shelter. “My father rescued Sebastian,” Jenny said. “He knew Sebastian and when he heard that the previous owners were going to put him asleep due to aggression, he took him knowing he was a good dog that just needed leadership. He then gave him to George and I, knowing that we would provide him the leadership needed to be a great dog.”
It didn’t take long for Jenny to work with Sebastian and make him into a changed animal. Sebastian is the first one to meet you when you visit the facility. He comes up with a friendly attitude ready to get attention. The Millers call him their “head of security”.
Another one of their rescue dogs is Misha, a long-haired German Shepherd. Misha has been deemed the “department of parks and recreation”.
She is a fun-loving girl who loves to play and socialize. It doesn’t take long for Misha to win your heart. But that has not always been the case. The Millers got Misha around June of this year from Caring Hands Humane Society in Newton. Misha was surrendered to Caring Hands about a year after Lori Smith, Training and Behavior Consultant at Caring Hands, first met her. Misha was fear reactive and would lunge or come up for treats and then run away.
The owners got Misha training but it became worse. Smith said the dog was quietly fearful, which is even more dangerous. When Misha was surrendered, Smith put her in her office so she would have one person she would be comfortable with. Smith had worked with her in the past and had a soft spot for the dog. She said they became very good friends and she was considering being a foster home for her. Smith advertised the dog on social media and that is where Jenny saw her and decided to be a foster home for Misha. After just a couple of days Jenny fell in love with her and decided to adopt her.
“Jenny has done great with her,” Smith said.
It is difficult to ever imagine either Sebastian or Misha as aggressive when you meet the two dogs. They are extremely respectful and love people. Both show no fear and no hesitation.
One of the big success stories for the Millers is a Pit Bull named Brooklyn that was brought to them his summer. Brooklyn was a rescue from Texas and had fearful aggression towards strangers. Jenny said they don’t have all the answers to what happened to Brooklyn to cause the extreme fear of strangers. But after 15 days of the Millers’ program Brooklyn was out in public happily greeting strangers as they walked by her.
Jenny said Brooklyn was proof that all dogs deserve a chance to make you proud and they can.
The Miller’s oldest Dog, Draco, is the CEO of the facility. He has been with Jenny since he was a puppy.
The newest addition to their family is a German Shepherd puppy named Oscar. Who is in the training process.
Jenny said she has been training dogs since she was about 4. She grew up in a family-owned company, Triune Dog Training Academy, owned by her parents Joan Meyer and Greg Oberhelman. Jenny had the opportunity to watch, listen, learn and study their methods of dog obedience and behavior modification, which helped lead to her complete understanding of all types of dogs.
At the age of 13, she began specializing in aggression management and behavior modification of all breeds and sizes of dogs.
When asked if a lot of dogs are stereotyped just because of their breed, Jenny said that occurs. “Unfortunately there is a lot of stereotyping and breed discrimination. Although, we strongly believe that it is not the breeds that should be blamed. Any breed can develop severe behavior problems if they are not raised correctly or given the proper leadership.”
George Miller grew up on a farm owned by his parents. Upon meeting Jenny and seeing her dedicated compassion for loving and training dogs, he immediately gained interest in becoming a part of the expertise in training with her.
After Jenny obtained a Bachelor of Science in Business from Sterling College, George and Jenny opened Special K9 Dog Training in Hutchinson and recently moved the facility to rural Burrton. Along with training, they will soon offer boarding services.
The Millers’ unique approach includes the Triune system. Jenny said every dog has a unique personality and disposition and needs to be trained differently.
The Triune method of training is based on three methods, psychology, physics and mechanics.
Miller said every dog has different experiences, different problems and personalities. She said that is why you must take a different approach with each dog.
The Millers do not use treats in their training. They use vocal and hand praise. Jenny said rewarding them with treats is a compromise and can lead to a “I will only do this if you give me treats,” attitude.
“Our training is based on the positive reinforcement of vocal and hand praise which establishes respect from your companion and strengthens the loving bond you desire to have,” Jenny said.